Our Story

From the very beginning, LoveSmiles has been about making people’s lives better.

"I went through debilitating endometriosis, which made my teeth yellow, and I lost my self-esteem. I couldn't find a chemical-free teeth whitening product that could be used while taking my medication, so I worked with dentists to develop my own. My life's purpose and passion are to make the world better, one smile at a time." Urissa Chinia


During Urissa's research she found that the safest way to whiten teeth is with charcoal products; however, charcoal’s abrasive nature destroys tooth enamel if used long-term. Urissa spent 18 months researching and testing various charcoals for their abrasive properties, quality and safety. She discovered one non-abrasive charcoal product derived from coconut shells that delivered excellent results.

From this research and dedication, LoveSmiles was born.

The LoveSmiles Teeth Whitening System is the world’s first dentist-approved vegan, non-toxic, peroxide-free, biome-friendly DIY at-home eco-friendly, 3-step charcoal whitening process. The LoveSmiles teeth whitening system includes activating charcoal tablets, whitening gel toothpaste and brightening pulling oil, packaged in 100% recyclable glass jars.